|Variable & Versioned Printing
Variable-data printing (VDP) enables the mass customization of documents via digital print technology, as opposed to the “mass-production” of a single document using commercial offset printing. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.
The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. This naturally depends on content and the relevancy of that content, but the technique presents an effective tool for increasing ROI on marketing campaigns. Our design studio has the experience and know how to combine your data with our design and print to create an effective marketing campaign that achieves results.
VDP is also known as; personalization, customization, VI (variable information), one-to-one marketing, and versioning. Far more than a mail merge or overprinting, variable data printing supports changes in text, full-color graphics, and even the layout of documents.