Power of Bush Business Gifts:
Reach: 71% of an audience consisting primarily of business people reported having received a promotional product in the last 12 months. Of this group, 34% had the item on their person.
Recall: 76% of respondents could recall the advertiser’s name on the product they had received in the past 12 months. In comparison, only 53% of the same group could recall the name of a single advertiser they had seen in a magazine or newspaper in the past week.
Impress: 52% of respondents did business with the advertiser after receiving the promotional product.
Also, 52% of participants reported their impression was more favorable after receiving the item.