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The Ideas Collection
A Creative Treasury of Helpful Ideas
Print
Marketing
Design
Technical
Print Tips
Article
• Four Gorgeous Color Schemes for Your Next Design
• 6 Rock-Solid Strategies to Improve Your Next Direct Mail Campaign
• Key Elements to Consider When Seeking an Excellent Print Partner
• A Quick Glance at the History of Print
• Maximize Your Print Mailing with a Well-Written Cover Letter
• Love Your Planet with Eco-Friendly Print Practices
• Is a Bleed Right For Your Print Project?
• Make a Splash With Creative Overprinting Techniques
• Perfect Estimates Every Time
• The Perfect Cover-Up
• The Difference Between CMYK and PMS Colors
• 6 Ways to Settle the Score
• Win Customers With Colorful Packaging
• 5 Rules for Readability with Type
• Paper Shifts Color: Orange is the New Red
• Printing Considerations for Envelopes
• Be 'Bossy! Stand Above the Rest
• Nourish Your Creativity
• Picking the Perfect Paper
• Perfect Your Proofing
• Using "Enriched" Black Ink
Marketing Tips
Article
• Incredible One-Liners: Crafting a Magical Sentence to Grow Your Business
• 3 Ways to Sabotage Your Next Direct Mail Piece (And How to Market Smarter)
• Marketing to the Smallest Viable Audience
• 5 Reasons to Consider a Rebrand for Your Business
• Build Your Brand with the 4 P’s of Marketing
• 5 Elements of an Irresistible Offer
• How Magnetic Marketing Cements Customer Loyalty
• How to Persuade Prospects to Say Yes
• How to Make Your Idea Stick
• How to Perfect Your Sales Copy
• The Power of Simplicity in Marketing
• Funnel Your Efforts in the Right Direction
• Only As Strong As Your Weakest Touch Point
• Smart Companies Get People Talking
• 6 Steps To Customer-Centric Writing
• Sell With Words That Inspire
• Creating a Category of One
• Four Keys to Building Customer Relations
• Eye-Stopping Headlines
• Powerful Business Cards
• Design Direct Mail That Sells
• Create a Great New Logo
Design Tips
Article
• How to Avoid the Temptation to Over-Design
• Themes of Thinking: Communicating Design Ideas Efficiently
• Ultimate Proofing Guide for Print and Text Editing
• Create Interactive Experiences through Sensory Design
• How Geometry Inspires Design
• Use Color Contrast to Trick the Brain
• Design that Pops
• How to Lure in Your Audience with Good Design
• Boost Your Marketing Prowess with Perfect Postcard Design
• 5 Ideas to Spark Those Creative Juices
• 5 Ways to Toot Your Own Horn
• A Metaphorical Idea
• 5 Must-Haves in Every Layout
• Trim the Fat: What Your Logo Doesn't Need
• Timeboxing: An Outline for More Efficient Design
• Paragraph Indicators - Make A Dent in Your Universe
• Designing for Color-Blind Viewers
• Add Sparkle With the Symbolism Tool
• Grab Them Right Out of the Gate
• Depicting Time and Motion with Design
• Design That's Easy as A-B-C
Technical Tips
Article
• Using Glyph Shortcuts in Your Design Software
• File Formats Decoded: Vectors vs. Rasters (and Why it Matters!)
• 4 FAQs on Prepping Your InDesign Document for Printing
• 3 Guidelines for Stellar Design Typography
• Sharpen InDesign Type Spacing with Three Easy Tips
• Kiss Print Hassles Goodbye by Packaging Print-Ready PDFs
• Employ Printed QR Codes for a Rapid Response
• 6 InDesign Best Practices
• Understanding Photoshop File Formats
• Leading Like a Pro
• Become A Keyboard Shortcut Superman
• Master the Light With Custom White Balance
• Spot, Heal, Clone: The Perfect Combination
• 4 Illustrator Hacks You Didn't Know You Needed
• Preflighting: The Perfect Launch
• Think Inside the Box with Grid Systems
• Caring for the Widows and Orphans
• Fix Distorted Photos
• Fine Tuning Typography
• Real-Time CMYK Previews
• Compose Yourself!
• Understanding Compound Paths
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