The Ideas Collection

Print Tips

 

Article

• • Make a Splash With Creative Overprinting Techniques
• • Perfect Estimates Every Time
• • The Perfect Cover-Up
• • The Difference Between CMYK and PMS Colors
• • 6 Ways to Settle the Score
• • Win Customers With Colorful Packaging
• • 5 Rules for Readability with Type
• • Paper Shifts Color: Orange is the New Red
• • Printing Considerations for Envelopes
• • Be 'Bossy! Stand Above the Rest
• • Nourish Your Creativity
• • Picking the Perfect Paper
• • Signatures Could Save You Money
• • Choosing a Readable Type
• • Perfect Your Proofing
• • Using "Enriched" Black Ink
• • Stationery Paper Basics
• • Paper Potential
• • Self-Mailers

Marketing Tips

 

Article

• • How to Make Your Idea Stick
• • How to Perfect Your Sales Copy
• • The Power of Simplicity in Marketing
• • Funnel Your Efforts in the Right Direction
• • Only As Strong As Your Weakest Touch Point
• • Smart Companies Get People Talking
• • 6 Steps To Customer-Centric Writing
• • Sell With Words That Inspire
• • Creating a Category of One
• • What's Your Marketing I.Q.?
• • Four Keys to Building Customer Relations
• • Spicing Up Your Voicemail Greeting
• • Create the Need
• • Backstage at Disney
• • Eye-Stopping Headlines
• • Focus Check
• • Guerrilla Marketing Rule #6
• • Powerful Business Cards
• • Design Direct Mail That Sells
• • Create a Great New Logo

Technical Tips

 

Article

• • 6 InDesign Best Practices
• • Understanding Photoshop File Formats
• • Leading Like a Pro
• • Become A Keyboard Shortcut Superman
• • Master the Light With Custom White Balance
• • Spot, Heal, Clone: The Perfect Combination
• • 4 Illustrator Hacks You Didn't Know You Needed
• • Preflighting: The Perfect Launch
• • Think Inside the Box with Grid Systems
• • Caring for the Widows and Orphans
• • Fix Distorted Photos
• • Using Clipping Paths in InDesign CS5
• • Text-Formatting Shortcuts for Illustrator
• • Fine Tuning Typography
• • Straightening a Crooked Photo
• • Real-Time CMYK Previews
• • Compose Yourself!
• • Acrobat's Dictionary on Demand
• • Fixing a Problem Photo
• • The Secret of Good Forms
• • Understanding Compound Paths