The Ideas Collection

Print Tips

 

Article

• • Connect With the Right People: Use the Right List
• • Profitable Postcard Marketing: Finding the Right Frequency
• • 3 Fundamentals for Nailing Your Direct Mail Marketing
• • Four Gorgeous Color Schemes for Your Next Design
• • 6 Rock-Solid Strategies to Improve Your Next Direct Mail Campaign
• • Key Elements to Consider When Seeking an Excellent Print Partner
• • A Quick Glance at the History of Print
• • Maximize Your Print Mailing with a Well-Written Cover Letter
• • Love Your Planet with Eco-Friendly Print Practices
• • Is a Bleed Right For Your Print Project?
• • Make a Splash With Creative Overprinting Techniques
• • Perfect Estimates Every Time
• • The Perfect Cover-Up
• • The Difference Between CMYK and PMS Colors
• • 6 Ways to Settle the Score
• • Win Customers With Colorful Packaging
• • 5 Rules for Readability with Type
• • Paper Shifts Color: Orange is the New Red
• • Printing Considerations for Envelopes
• • Be 'Bossy! Stand Above the Rest
• • Nourish Your Creativity
• • Picking the Perfect Paper
• • Perfect Your Proofing
• • Using "Enriched" Black Ink

Marketing Tips

 

Article

• • Make Your Brand Impossible to Resist with Fascination
• • How to Stand Out in a 3-Second World
• • 3 Keys for Reaching an Entitled Generation
• • Incredible One-Liners: Crafting a Magical Sentence to Grow Your Business
• • 3 Ways to Sabotage Your Next Direct Mail Piece (And How to Market Smarter)
• • Marketing to the Smallest Viable Audience
• • 5 Reasons to Consider a Rebrand for Your Business
• • Build Your Brand with the 4 P’s of Marketing
• • 5 Elements of an Irresistible Offer
• • How Magnetic Marketing Cements Customer Loyalty
• • How to Persuade Prospects to Say Yes
• • How to Make Your Idea Stick
• • How to Perfect Your Sales Copy
• • The Power of Simplicity in Marketing
• • Funnel Your Efforts in the Right Direction
• • Only As Strong As Your Weakest Touch Point
• • Smart Companies Get People Talking
• • 6 Steps To Customer-Centric Writing
• • Sell With Words That Inspire
• • Creating a Category of One
• • Four Keys to Building Customer Relations
• • Eye-Stopping Headlines
• • Powerful Business Cards
• • Design Direct Mail That Sells
• • Create a Great New Logo

Technical Tips

 

Article

• • How to Rebrand Your Business in 7 Steps
• • Add Beauty and Balance Using the Golden Ratio and the Perfect Spiral
• • 4 Principles That Can Make or Break Your Grid Designs
• • Using Glyph Shortcuts in Your Design Software
• • File Formats Decoded: Vectors vs. Rasters (and Why it Matters!)
• • 4 FAQs on Prepping Your InDesign Document for Printing
• • 3 Guidelines for Stellar Design Typography
• • Sharpen InDesign Type Spacing with Three Easy Tips
• • Kiss Print Hassles Goodbye by Packaging Print-Ready PDFs
• • Employ Printed QR Codes for a Rapid Response
• • 6 InDesign Best Practices
• • Understanding Photoshop File Formats
• • Leading Like a Pro
• • Become A Keyboard Shortcut Superman
• • Master the Light With Custom White Balance
• • Spot, Heal, Clone: The Perfect Combination
• • 4 Illustrator Hacks You Didn't Know You Needed
• • Preflighting: The Perfect Launch
• • Think Inside the Box with Grid Systems
• • Caring for the Widows and Orphans
• • Fix Distorted Photos
• • Fine Tuning Typography
• • Real-Time CMYK Previews
• • Compose Yourself!
• • Understanding Compound Paths